Introduction
Raised on rhythm, we sync childhood kicks, coming-of-age and grown-up polish into one. Life and style, mixed in a sweet symphony - analog warmth cut with digital edge. Good vibes that won’t stop spinning; that’s why VINNY’s exists.
Pinot noir, millennial hip-hop and Oxford shirts made us.
Who we are
VINNY’s is a tempo, not a logo - an attitude you can hear before you see.
Founded in Copenhagen by Virgil Nicholas in 2019, it honors the effort of dressing well, blending American sportswear’s sophistication with early 2000s hip-hop’s rebellious spirit and a touch of French prep. VINNY’s stands at the crossroads of refinement and street culture, drawing from American icons while channeling New York’s energy and Parisian nonchalance.
At its core, VINNY’s is footwear crafted in family-run ateliers in Portugal, where tradition meets modern style.
Classic yet fresh, timeless staples merging modern edge with heritage craftsmanship. Unified by a purpose to do better, our designers and creatives bring VINNY’s to life as a blend of playfulness, rebelliousness, and a commitment to quality.
The name VINNY’s derives from his first-born son and, from its very inception, the label has delivered on its purpose: to be a modern-day heritage brand with a story to tell, where making an effort never goes out of style.
Footwear for boroughs and boardrooms alike.
Why we exist?
Starting from the feet up, we use iconic, timeless designs to instill confidence and character in every wearer. But it’s about more than just footwear - it’s about an attitude. A quiet confidence. A commitment to doing things right.
Whether it’s the shoe you wear with formal attire fora night out or the shoe you choose on a warm summer day in baggy shorts and a T-shirt, VINNY’s embodies a lifestyle - a dedication to making an effort every day and always putting your best foot forward.
Because when effort meets rhythm, style moves the world.
What we stand for
The VINNY’s brand represents a set of core values that guide how we design, communicate, and interact, both within the company and with the outside world.
Those are as follows:
AUTHENTIC
We are honest and transparent about who we are — never hiding behind anything.
PLAYFUL
We’re the cheeky kid in class — playful, bold, and always in tune with the culture.
INSPIRING
Inspiring a new generation to dress well and make an effort is our raison d’être.
YOUTH
We’re rooted in youth culture, and believe that youth is a mindset, not just a matter of age.
RHYTHM
We’re moving to the cultural tempo — where music, fashion, and attitude collide.